Houston, Texas – The International Dairy Deli Bakery Association (IDDBA) is offering a sneak peek at the program for its annual trade show set for June 9-11 in Houston, Texas, to mark the association’s 60th anniversary.
“IDDBA’s vision is to be the essential resource for relevant information and services which add value across all food channels for the dairy, deli, and bakery categories,” said Whitney Atkins, vice-president of marketing for the association. “One way we serve our members and industry is through research and data that is shared through the What’s in Store digital publication.”
Led by the association’s education team, the resource is constantly updated to support IDDBA’s Six Guiding Trends, industry trends, economic and labour challenges, and expert insights. It also highlights people and products shaking up the industry.